Purpose of Business Research and Business Research Proposal

Purpose of Business and Business - Research Proposal Example ging from a historically economic role, the business organization has evolved in response to social and political mandate of national public policy, rapid technology growth and revolution in global communication. The authors cited above have identified the following factors which characterize the complex business decision making environment. Moreover increasing concerns of general public about environment and changing geo-political scenario of the world are continuously exerting pressure on world economy. Consequently the managers have to make decisions in more complex environment Emory C. William (1985) has cautioned that the risks associated with decision making environment have been substantially increased. The complexity of decision making environment warn that decision makers making decisions without sound a priori justification based on research are treading on dangerous grounds. To do well in such an environment, we will need to understand how to identify quality information and to recognize solid research on which high risk decisions can be based. Managers will also need to know how to conduct research. Developing these skills requires understanding the scientific method as it applies to managerial decision making environment. Recent years have seen emergence of research concerned with the human relations aspects of business. Morals and attitude studies have been conducted for many years. Cooper Donald R. and Schindler Pamela S. and Emory C William have attempted to make clear demarcation between Applied and Pure research. They have categorically mentioned that Applied research has a practical problem-solving emphasis whereas pure research is conducted for the advancement of theories and knowledge. The demarcation remains no longer clear when we have to consider psychological, social and behavioral aspects in business research. In seeking insight from business research there are two main requirements of the analysis. First, to identify the various